Trends in Most Visited Internet Entertainment Content in Indonesia for 2024

Jakarta, INTI - The development of information technology and the internet in Indonesia continues to experience significant growth each year. According to the latest data from the Indonesian Internet Service Providers Association (APJII), there are several categories of entertainment content that are most visited by the public via the internet in 2024. This article will discuss the trends of the most accessed internet entertainment content in Indonesia, complete with the latest statistical data and analysis of changes in trends from the previous year.

Online Videos

Online videos have become the most visited entertainment content category by internet users in Indonesia in 2024. The percentage of users accessing online videos has significantly increased from 55.92% in 2023 to 76.31% in 2024. This rise reflects the high interest of the public in various types of videos, including movies, TV series, music videos, tutorials, and other creative content available on various streaming platforms.

Online Music

The online music category also saw a significant increase in access, from 48.29% in 2023 to 56.07% in 2024. This indicates that more people are enjoying music through streaming platforms, whether for listening to the latest songs or accessing podcasts and other audio content.

Online Games

Meanwhile, access to online game content has decreased from 23.02% in 2023 to 18.4% in 2024. Despite the decline, online games remain a popular entertainment category, given the many game options available and the continuously growing gamer community.

Internet-based TV

Internet-based TV content also experienced a decrease in access from 12.71% in 2023 to 11.02% in 2024. This decline could be due to various factors, including competition with video on demand platforms and streaming services that provide more diverse and flexible content to watch anytime.

Online Radio

Online radio saw a slight decrease in access from 3.24% in 2023 to 3.07% in 2024. Nonetheless, online radio still has loyal fans, especially those who enjoy live broadcasts, news, and music played by DJs.

Unknown

The category of unknown or never-accessed content was also recorded in APJII data, with an access percentage of 8.13% in 2024. This category reflects users accessing content that is unclassified or not recorded in other main categories.

Challenges and Opportunities for Internet Service Providers (ISPs)

Based on these trends, there are several challenges and opportunities for internet service providers in Indonesia:

1. Handling Data Traffic: ISPs need to ensure their networks can handle the increased data traffic resulting from video and music streaming services. This is important to maintain service quality and customer satisfaction.
2. Optimized Internet Packages: There is an opportunity for ISPs to capitalize on the growing demand for high-speed internet by offering optimized packages tailored to streaming enthusiasts. This can enhance customer loyalty and provide a better user experience.

The trends of the most visited internet entertainment content in Indonesia for 2024 show changes in the public's interests and preferences in consuming entertainment. The increased access to online video and music reflects a shift in how people enjoy entertainment, while the decline in access to online games and internet-based TV indicates a change in interest. By understanding these trends, internet service providers and content creators can better meet user needs and contribute to improving digital literacy in Indonesia.