Trends in Most Accessed Internet Content Categories in Indonesia for 2024

Jakarta, INTI - The development of information technology and the internet in Indonesia continues to experience significant growth every year. According to the latest data from the Indonesian Internet Service Providers Association (APJII), several content categories are favored by the public in accessing the internet in 2024. This article will review the trends in the most accessed internet content categories in Indonesia, complemented by the latest statistical data and analysis of trend changes from the previous year.

Politics, Social Issues, Law, and Human Rights

This category has seen a significant increase in access. In 2023, 24.73% of internet users accessed content related to politics, social issues, law, and human rights. This figure jumped to 40.56% in 2024. This increase reflects the high interest of the public in political developments and social issues in Indonesia, as well as the desire to better understand their rights as citizens.

Economy, Finance, and Business

Content related to the economy, finance, and business also experienced an increase in access from 28.98% in 2023 to 29.32% in 2024. This category remains one of the most popular as many people are interested in following economic developments, seeking investment information, and business tips and tricks to increase their income.

Education, Science, and Technology

Interest in education, science, and technology content showed an increase from 18.46% in 2023 to 18.53% in 2024. This indicates that Indonesians are increasingly aware of the importance of education and technological developments in daily life, as well as the effort to continuously improve their knowledge and skills.

Culture and Tourism

In contrast to other categories, culture and tourism content experienced a decrease in access from 22.17% in 2023 to 21.61% in 2024. This decline might be due to reduced interest in traveling due to various factors such as economic conditions or travel restriction policies.

Sports

The sports category also showed a decline in access from 34.34% in 2023 to 32.50% in 2024. Nevertheless, sports remain one of the most accessed categories, indicating that people still have a high interest in news and information related to sports and athletics.

Infotainment and Gossip

Infotainment and gossip content saw a decrease in access from 32.32% in 2023 to 31.25% in 2024. Despite this, the category remains popular among internet users who seek light and entertaining information.

Health

The health category showed a significant decline in access from 36.96% in 2023 to 27.79% in 2024. This decline might be due to reduced public concern over certain health issues after the COVID-19 pandemic, as well as the availability of previously accessed health information.

International Affairs

Interest in international affairs content slightly decreased from 4.85% in 2023 to 4.44% in 2024. This indicates that the public's attention is more focused on domestic issues compared to international developments.

Unknown/Never Accessed

The category of unknown or never accessed content saw a decline from 18.1% in 2023 to 5.50% in 2024. This decline shows that internet users are becoming more selective in choosing the content they access, as well as an increased awareness of the types of content available on the internet.

The trends in the most accessed internet content categories in Indonesia in 2024 show changes in public interest and preferences in accessing information. The increase in access to political, economic, and educational content reflects the high awareness of the public regarding important issues that affect their lives. On the other hand, the decline in access to entertainment and health content indicates changes in the dynamics of information needs. By understanding these trends, content providers and internet services can better meet user needs and contribute to increasing digital literacy in Indonesia.

To support this development, the Indonesia Internet Expo and Summit 2024 within the Indonesia Technology and Innovation (INTI-2024) will serve as the ideal platform to witness the latest innovations in technology and the internet. INTI is the largest exhibition and conference related to technology and innovation in Indonesia. Join and register to get the latest information and participate in the event.