Nxtra by Airtel Implements Artificial Intelligence to Create Future-Ready, Smart, and Sustainable Data Centers

Jakarta, INTI - Nxtra by Airtel, a leading player in India's data center industry, has taken a groundbreaking step by implementing artificial intelligence (AI) technology in its data centers. This initiative makes Nxtra the first data center in India to leverage AI to build digital facilities designed to offer smart capabilities, including predictive maintenance, enhanced operational and energy efficiency, streamlined automation, and optimized capital expenditure (capex) utilization.

The Role of Artificial Intelligence in Operational Efficiency

Nxtra's latest initiative uses the advanced AI-powered platform SmartSense from Ecolibrium, a leading infrastructure AI company. The technology was first deployed in Nxtra’s data center located in Chennai, with plans to expand it across all of the company’s core data centers. By adopting AI, Nxtra aims to enhance energy efficiency and operational performance while reducing the carbon footprint of its infrastructure.

Nxtra's Mission: Building Sustainable and Intelligent Data Center Infrastructure

Ashish Arora, CEO of Nxtra by Airtel, explained that AI integration aligns with the company’s vision to continually innovate in building future-ready, sustainable data centers with a focus on superior customer experience. "As a brand, we constantly incorporate new ways to develop future-ready data centers with a focus on superior customer experiences," said Arora. "Our partnership with Ecolibrium and the integration of AI into the core of our data centers is a crucial step towards advancing our energy efficiency and overall operational performance."

In an increasingly digital world, data centers play a vital role in supporting advanced technology infrastructure. Beyond meeting the growing demand from customers, future-ready data centers must also prioritize sustainability. Nxtra by Airtel understands this need and is committed to building data center infrastructure that is “Intelligent by Design and Sustainable by Choice.”

SmartSense Technology for Automation and Energy Efficiency

The SmartSense platform from Ecolibrium, which Nxtra has implemented, has already proven effective in delivering real-time, data-driven insights across industries such as real estate and manufacturing. According to Ecolibrium’s CEO, Chintan Soni, their AI/ML (Machine Learning) technology is currently operational at over 500 locations worldwide. With SmartSense, Nxtra can perform rapid and accurate data analysis, enabling them to identify potential issues before they impact operations.

Soni stated, "In this first-of-its-kind collaboration with Nxtra, we bring our 12 years of expertise in AI to revolutionize data center operations through cutting-edge AI technology. Nxtra has done commendable work in building environmentally friendly digital infrastructure, and through this collaboration, we are confident that we can help Nxtra maintain high standards of operational and energy efficiency."

AI and the Future of Data Centers in India

The implementation of AI in India’s data center industry marks the beginning of a significant shift in how data centers operate. With the increasing demand for faster and more efficient data processing, AI has become a solution that enables companies to continue growing without increasing their carbon footprint. By leveraging this technology, Nxtra not only enhances operational efficiency but also contributes to global sustainability goals.

As one of the largest data center companies in India, Nxtra plays an essential role in supporting the country's digital economy. AI integration allows Nxtra to meet customer demands more quickly and efficiently while minimizing environmental impact. Nxtra by Airtel has taken a major step toward preparing its data centers to support India’s rapidly growing digital economy while prioritizing sustainability.

AI as a Key to Efficiency and Sustainability in Data Centers

AI-driven digital transformation in data centers offers economic benefits for companies like Nxtra and positively impacts the environment. With this technology, data centers can optimize energy use, reduce waste, and support more efficient operations. Nxtra by Airtel serves as an example of how technology companies can utilize AI to create cleaner and more sustainable environments while preparing for future challenges.

Nxtra by Airtel is committed to continuously enhancing its data center capabilities with sustainable innovation. Its collaboration with Ecolibrium and the adoption of AI mark significant steps toward creating data center infrastructure that is not only smart but also aligns with environmental and sustainability needs. Nxtra’s initiative is expected to inspire other data center companies to follow suit in creating technology that is environmentally friendly and efficient.